“ALIF is where it all begins — a single letter carrying generations of stories, heritage, and identity. Born from the rhythm of back home and shaped by the streets we walk today, ALIF is more than clothing — it’s a connection to culture, a reminder of where we come from, and pride in who we are becoming.
With every piece, we also support charity organizations working for the rehabilitation of our brothers and sisters across the world, especially in Palestine.
Wearing ALIF means wearing your story, your heritage, and your solidarity.”
ALIF: The Beginning – Drop 01
Limited Drop
Our signature product
This isn’t just our first drop — it’s a heartbeat. A spark. A quiet revolution stitched into every seam.
The Beginning is for those who’ve waited to feel seen, who crave comfort without compromise, and who carry stories the world hasn’t heard yet.
These oversized hoodies aren’t just designed — they’re felt. Soft, bold, and unapologetically original. Made to move with you, speak for you, and remind you: you were never meant to blend in.
This is more than fashion.
This is where it all begins.