"ALIF is where it all begins — a single letter carrying generations of stories, heritage, and identity. Born from the rhythm of back home and shaped by the streets we walk today, ALIF is for those who feel the pull of both worlds. It’s more than clothing — it’s a connection to culture, a reminder of where we come from, and a quiet pride in who we are becoming."
ALIF: The Beginning – Drop 01
Limited Drop
Our signature product
This isn’t just our first drop — it’s a heartbeat. A spark. A quiet revolution stitched into every seam.
The Beginning is for those who’ve waited to feel seen, who crave comfort without compromise, and who carry stories the world hasn’t heard yet.
These oversized hoodies aren’t just designed — they’re felt. Soft, bold, and unapologetically original. Made to move with you, speak for you, and remind you: you were never meant to blend in.
This is more than fashion.
This is where it all begins.